Our Method

We believe “all advantage is temporary” and none more so than in the ever-changing world of news.

FD enhances our clients’ reputation, profile and, ultimately, corporate governance through consistent, strategic and credible messages.

We develop “educated circles” of targeted journalists, industry leaders, analysts, politicians and government officials by informing them about a client’s business and helping the client build credible personal relationships with these figures.

Our key strengths are our ability to write clearly and concisely, to identify news opportunities, motivate a story to the media, and see the opportunity through to publication or broadcast.  We are honest with our clients about the potential news value of ideas and will only present newsworthy items to journalists, giving us credibility with all parties.

We establish our clients as spokespeople in the media, ensuring ‘share of voice’. Tapping into current trends and events in business and socio-economic thinking, we feed through our clients’ wealth of pertinent knowledge to the press, connecting it to the issues of the day.

In consultation with our clients we identify their strategic objectives and messages. They can be issues, services and products in an industry, or addressing perceptions about a company and its activities.

Our aim is not to duplicate, but to add value. We are able to evaluate the services we offer in a number of ways but what counts most for us, is our ability to renew our client base.