Our values

Our business is underpinned by a set of values and characteristics which we believe set us apart in the marketplace. 

They guide us toward excellence in everything we do, and are responsible for the long-lasting relationships we enjoy with each of our clients.

Every day our people strive to be:

Intelligent

• We pride ourselves on attracting the brightest talents from the world’s top universities, as well as from professional backgrounds in communications, academia, finance, law, government, marketing and journalism.
• We are highly experienced and comfortable advising at the boardroom level and across a range of business functions, as well as forming strong partnerships with other external advisors such as lawyers, bankers, lobbyists and marketing specialists.

Expert

• We differentiate ourselves in the industry by employing people, worldwide, who not only have specialized knowledge in key industry sectors, but who also understand how to navigate common strategic challenges.
• Our structure around expertise gives clients the confidence that our advice is based on experience in similar situations and ensures there is little or no “learning curve” to subsidize when they first engage with us.

Dynamic

• FD is characterized by a truly dynamic culture which permeates every aspect of the way we do business, from the creativity we bring to assignments to the innovative way we constantly set new standards of best practice.
• We challenge ourselves every day to tap our creative energies and always strive to find new solutions to our clients’ challenges.

Holistic

• All of our people are trained to think holistically and introduce colleagues and ideas that will add new dimensions to the advice we give our clients.
• We look at projects through multiple dimensions and find new tools to solve problems, so that our clients are buying not just the commitment of their immediate account team, but the vast intellectual capital of the entire firm.

Collegial

• At FD, there are no boundaries to impede teamwork and collaboration, and there is no room for silos when our sole purpose is to provide our clients access to the best advice and solutions.
• Our business is built on mutual respect for our colleagues around the world, and we are equally collegial with the external parties who are so important to our clients’ businesses.  Journalists, analysts, bankers and government officials enjoy dealing with us and have come to expect nothing but excellence from the FD name.

Accountable

• Hundreds of clients around the world choose to retain us for one simple reason:  we always put them first and are not afraid of making ourselves totally accountable for delivering on our promises and helping them to evaluate the return on their investment in us. 
• We are equally accountable to our own people. Our long-term success depends on developing new generations of talent, so our senior leaders are always focused on instilling our values in the teams they manage.